Romita Majumdar &Amp; Viveat Susan Pinto

Stories by Romita Majumdar &Amp; Viveat Susan Pinto

How Mother Dairy is fighting the digital war for young minds

How Mother Dairy is fighting the digital war for young minds

Rediff.com   24 Nov 2018

With humorous memes, videos and short stories, Brand Mother Dairy has been steadily inserting itself into almost every trending conversation on social media, writes Viveat Susan Pinto.

How Voda Idea readies to fight rivals

How Voda Idea readies to fight rivals

Rediff.com   23 Nov 2018

The management plans to invest Rs 27,000 crore in 2019-20, supported by savings of around Rs 14,000 crore that it expects to come from synergising operations of merged entities.

Democrats' win in US mid-terms opens a door of hope for IT firms

Democrats' win in US mid-terms opens a door of hope for IT firms

Rediff.com   21 Nov 2018

With Democrats having an upper hand in US Congress, the Donald Trump administration will find it difficult to come up with any future legislative changes with regard to visa regulations.

TCS buys digital design firm W12 Studios, its 1st acquisition in 5 years

TCS buys digital design firm W12 Studios, its 1st acquisition in 5 years

Rediff.com   2 Nov 2018

W12 Studios will be part of TCS Interactive, further strengthening the already impressive array of creative and experience services it offers

Top four IT firms double net staff addition in Q2

Top four IT firms double net staff addition in Q2

Rediff.com   2 Nov 2018

The record in net addition from the top four was in 2016-17, of 59,427 employees.

Why is Harsh Mariwala getting into aquatherapy?

Why is Harsh Mariwala getting into aquatherapy?

Rediff.com   31 Oct 2018

'Hardly any aqua centres exist in India though they are popular abroad.' 'Water is known for its buoyancy which reduces pressure on joints. So, you can exercise effectively underwater, provided you have the right experts guiding you,' Harsh Mariwala tells Viveat Susan Pinto.

TCS to hire 28,000 fresh engineering grads

TCS to hire 28,000 fresh engineering grads

Rediff.com   25 Oct 2018

The candidates will be selected through a National Qualifier Test. The top 1,000 will be offered a much higher salary -- almost double of that being offered to peers.

Brand Prithvi Shaw

Brand Prithvi Shaw

Rediff.com   23 Oct 2018

'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'

Why Mukesh Ambani is a happy man today

Why Mukesh Ambani is a happy man today

Rediff.com   16 Oct 2018

Analysts expect RIL to report consolidated revenue of Rs 1.40 trillion and 10 analysts expect RIL's net income to be Rs 9,629 crore

Anil Kumble gives AI spin to cricket

Anil Kumble gives AI spin to cricket

Rediff.com   15 Oct 2018

The Power Bat is a visiting-card sized sticker on the shoulder of the bat that captures the speed of impact, quality of the shot and other parameters when the batsman hits the ball.

Campus placements: Infosys, TCS offer better salaries to freshers

Campus placements: Infosys, TCS offer better salaries to freshers

Rediff.com   15 Oct 2018

Colleges are witnessing more offers, with better salary packages. Median salary packages offered have improved over last year.

Think Xiaomi. Think T-shirts. TVs. Suitcases...

Think Xiaomi. Think T-shirts. TVs. Suitcases...

Rediff.com   14 Oct 2018

Xiaomi now a lifestyle player, quietly launching a slew of non-smartphone products like Mi branded luggage, backpacks, apparel, U-shaped pillows, pens, home security cameras and air purifiers.

Brooklyn-based Etsy eyes next stage of India story

Brooklyn-based Etsy eyes next stage of India story

Rediff.com   13 Oct 2018

While e-commerce sites rush to meet mass demand, Etsy is positioning itself more as a community of artisans where buyers can seek uncommon and unique products rather than mass-produced discounted products.

Accenture to continue to look at India for hires

Accenture to continue to look at India for hires

Rediff.com   8 Oct 2018

Accenture -- considered as one of the top-most employers in India among the global technology services companies -- is believed to have over 150,000 workers in India, next to IBM.

Britannia wants to makes 100th year memorable

Britannia wants to makes 100th year memorable

Rediff.com   7 Oct 2018

Britannia, which is celebrating its centenary year in 2018, will first look at expanding its dairy and bakery businesses, before turning its attention towards new food categories. The attempt is to become a total foods company, as it eyes a well-rounded presence in the market.

Consumer firms stare at a damp festive season

Consumer firms stare at a damp festive season

Rediff.com   5 Oct 2018

Almost 40 per cent of a durable company's sales are achieved during the festival season

Tata Sky drops Sony, channel hits back

Tata Sky drops Sony, channel hits back

Rediff.com   3 Oct 2018

SPN had been seeking a higher share of revenue, which Tata Sky blamed for the breakdown in talks.

Amul shifts focus to dark chocolates to regain market share

Amul shifts focus to dark chocolates to regain market share

Rediff.com   3 Oct 2018

With launch of second plant in Gujarat, company gets ready to take on peers

How brands are fighting it out on the breakfast table

How brands are fighting it out on the breakfast table

Rediff.com   26 Sep 2018

Clearly, Nestle has a fight on its hands. Whatever be the outcome of the ensuing battle, the conversation at the morning table is shaken and stirred.

Salil Parekh: 'Infosys is building a business for the future'

Salil Parekh: 'Infosys is building a business for the future'

Rediff.com   25 Sep 2018

With Infosys emerging out of an uncertain phase, the new management, led by CEO & MD Salil Parekh, is trying to catch up with market leaders, with the new strategy in place.